The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.
Posts Tagged ‘B2B’
How to Avoid & Tackle Social Media Proliferation (Review of an Altimeter Report)
October 2nd, 2012 No CommentsAltimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media accounts that lack a strategy, compliance with the brand, and/or accountability. Here 7 key facts and highlights from the report. Thanks to Jeremiah Owyang for […]
Pinterest – Is Your Business Ready?
August 14th, 2012 2 CommentsHave you heard about Pinterest but are wondering how to use it for your business? Wonder no more. The deck below provides a crisp overview of what Pinterest is, key facts on the growth & usage of the channel, how to set it up, use it, and leverage it for business.
Social Media Marketing – Relax, Don’t Do It?
June 21st, 2010 No CommentsPersonal musings and opinions on B2B social media marketing in this day and age.
