Tag Archives: Facebook

Social Media Update 2016 (Pew Research Center)

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016. Continue reading Social Media Update 2016 (Pew Research Center)

Growth Hacking for B2B Startups (Stanford Cont. Studies)

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking. Continue reading Growth Hacking for B2B Startups (Stanford Cont. Studies)

Online Course @UCSC: Fundamentals of Social Media Marketing

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course.

Online Course Dates: June 20 – August 8, 2016.

Key Course Outcomes:

  • Develop social media channels from scratch and manage them.
  • Understand how to integrate social media into an existing marketing strategy.

Continue reading Online Course @UCSC: Fundamentals of Social Media Marketing

Social Metrics & Tools: An Interview with Xavier Davis

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media.

Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

Continue reading Social Metrics & Tools: An Interview with Xavier Davis

Are You a Social Media Landlord or Renter?

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Do you own social media channels?

Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

Continue reading Are You a Social Media Landlord or Renter?

Part 2: Global Social Media Usage – Same or Different?

How do social media styles differ by culture/nation?

This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Continue reading Part 2: Global Social Media Usage – Same or Different?

A Review of Sheryl Sandberg’s "Lean In: Women, Work & the Will to Lead"

Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook.

She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement. Continue reading A Review of Sheryl Sandberg’s "Lean In: Women, Work & the Will to Lead"