A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016. Continue reading Social Media Update 2016 (Pew Research Center)
Are you a Facebook user but new to using Facebook for business?
This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley. Continue reading Facebook for Business Tips for Beginners
Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking. Continue reading Growth Hacking for B2B Startups (Stanford Cont. Studies)
Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course.
Online Course Dates: June 20 – August 8, 2016.
Key Course Outcomes:
- Develop social media channels from scratch and manage them.
- Understand how to integrate social media into an existing marketing strategy.
This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas. Continue reading Using Facebook Audience Insights to Create Buyer Personas
Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media.
Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?
I recently had the honor to be asked to contribute to an expert blog on Facebook marketing: Facebook for Business: How to Use it to Market Yourself (and Your Brand). 20+ Expert Insights.
It was just published and I was amazed by the great advice my peers dished out. Continue reading Facebook Marketing Tips from 20+ Experts
Do you own social media channels?
Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.
Social Media Business Tactics – a Webinar with Natascha Thomson.
Social media is no longer new and digital transformation is an unstoppable trend. Do you have the skills it takes to stay relevant? Continue reading #DataConnectTalk Webinar: Social Media Business Tactics
How do social media styles differ by culture/nation?
This is part II of a blog series in which JC Giraldo and I try to provide answers to this question by surveying our world-wide networks.
She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement. Continue reading A Review of Sheryl Sandberg’s "Lean In: Women, Work & the Will to Lead"