Social Media Marketing for B2B

Posts Tagged ‘Facebook’

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The “Dirty Little Secret” of Facebook (Access Control)

April 12th, 2011 17 Comments

Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different […]

Learnings from the Silicon Valley Enterprise Social Media Council Summit

March 28th, 2011 2 Comments

On March 25th, SAP hosted the first quarterly social media summit for Silicon Valley Enterprise Social Media Council group that was started in late 2010. Read this blog to find out more about the group and some key findings from the conference.

220-Year-Old Company King Arthur Flour Has the Recipe for Social Media Success

December 9th, 2010 2 Comments

King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.

What does “Being Present” Mean in the Age of Social Media? And the Myth of Multi-Tasking.

November 24th, 2010 8 Comments

Ironically, I recently had this discussion with a friend via Twitter while sitting at Starbucks. As I was at Starbucks and she on her friend’s couch in another city, were we both together in the present?

Social Media Highlights of SAP TechEd Las Vegas 2010: An Influencer Case Study

October 25th, 2010 2 Comments

This year, some of the SAP Mentors started a social media experiment, using Twitter, SAP Idea Place and their own “klout” to help me get a ticket to TechEd Las Vegas. It was only fitting that social media played the leading role in my journey to TechEd as I only recently left SCN marketing to join the new SAP Social Media Audience Marketing team. It also was a testament to the fact that there is no such thing as “word of mouth” or a “viral anything” without support of the right people aka influencers.

Social Media Marketing – Relax, Don’t Do It?

June 21st, 2010 No Comments

Personal musings and opinions on B2B social media marketing in this day and age.

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