Social Media Marketing for B2B

Posts Tagged ‘Humanizing the Brand’

Can You Humanize Your Brand with an App?

June 24th, 2013 1 Comment

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.

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