A Boutique Social Media Marketing Consultancy

Posts Tagged ‘ROI’

Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

If You Want to Succeed with Email, Send Less

February 11th, 2016

If you want to learn how you can improve your email marketing by sending the smallest number of emails, don’t miss this BrightTalk webinar on February 16, 2016 at 9 AM PT: If You Want To Succeed with Email – Send Less. Hashtag: #BrightTalkEmail

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

[SlideShare] The Social Media ROI Cookbook by Altimeter Group

May 13th, 2013 2 Comments

This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.