Social Media Marketing for B2B

Posts Tagged ‘Social Media Bible’

[SlideShare] The Social Media ROI Cookbook by Altimeter Group

May 13th, 2013 2 Comments

This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.

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