A Boutique Social Media Marketing Consultancy

Posts Tagged ‘Social Media Marketing Strategy’

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Thoughts From The Shower

August 8th, 2016

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

Should You Be Marketing on Pinterest or Instagram?

July 25th, 2016

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

Webinar: Your Brand Reputation is under #CyberThreat. Are You Prepared?

March 30th, 2016

In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.

Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

Why Brand Reputation Management Now Includes Cyber Safety

March 4th, 2016

As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.

Take Your Marketing Career to the Next Level

February 9th, 2016

Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016

Learn How to Influence the Influencers at #SocialTools15

October 26th, 2015

Attending the Social Tools Summit in San Francisco this week? Don’t miss this informative panel on Wednesday, October 28 at 10:45 AM PT: Influence the Influencers through Influencer Marketing.

#2015ConnectCon: Create Your Own Social Media Strategy

October 15th, 2015

Meet me at ConnectCon 2015 in Las Vegas, on Tuesday, October 27th, and learn how to create a social media marketing strategy for your business that actually works.

Webinar: Key Social Media Trends for 2015

November 19th, 2014

In this webinar, Denise Holt, CMO of GratZeez and Natascha Thomson, CEO of MarketingXLerator, will present key social media trends for 2015, how they affect your business and what you can do to avoid being left behind. Date & Time: Wednesday December 17, 2014  at 10 AM PT, 1 PM ET. Register Now.

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