MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?
Posts Tagged ‘Social Media Marketing Strategy’
In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.
In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.
As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.
Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016
The Importance of the Hispanic Market to the U.S. Digital MarketerNovember 16th, 2015 1 Comment
Today, I am excited to feature a guest post by my friend JC Giraldo, a fellow marketing consultant. We’ve been collaborating on blogs about the global nature of social media over the years, and in this blog, JC highlights why US digital marketers cannot afford to ignore the Hispanic buyers in the US.
Attending the Social Tools Summit in San Francisco this week? Don’t miss this informative panel on Wednesday, October 28 at 10:45 AM PT: Influence the Influencers through Influencer Marketing.
Meet me at ConnectCon 2015 in Las Vegas, on Tuesday, October 27th, and learn how to create a social media marketing strategy for your business that actually works.
In this webinar, Denise Holt, CMO of GratZeez and Natascha Thomson, CEO of MarketingXLerator, will present key social media trends for 2015, how they affect your business and what you can do to avoid being left behind. Date & Time: Wednesday December 17, 2014 at 10 AM PT, 1 PM ET. Register Now.