As somebody who’s been around since the early days of social media marketing, I am ready to say “goodbye” to organic social media (for B2B and B2C marketing). I’ve built my consulting practice around social media marketing, so how can I say this?
LinkedIn is one of the best social media channels to reach a B2B audience in the United States.
It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it! Continue reading How Do I Use LinkedIn to Effectively Market My Company?
In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level.
Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.
Are you a Facebook user but new to using Facebook for business?
This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley. Continue reading Facebook for Business Tips for Beginners
How can you let your customer (virtually) taste, touch and feel your brand?
If your brand is not in your target audience’s daily dose of social media – you do not exist. Continue reading Webinar: Let Digital Help Your Clients Experience Your Brand
This blog is another part in an interview series with social selling experts.
This time, I spoke with the talented Jasmine Sandler, a global keynote speaker, consultant and trainer on B2B Social Media Marketing Strategies, LinkedIn Selling, SEO and Online Branding for Key Executives. Continue reading #SocialSelling: How To Reach Your Quota
As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction.
The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.
Continue reading Expert Interview: 7 Social Selling Questions Answered
Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
But increased search traffic by itself is not an end goal. Continue reading Recording: What you need to know about #SEO as a #CMO
Today, I am excited to feature a guest post by my friend JC Giraldo, a fellow marketing consultant.
We’ve been collaborating on blogs about the global nature of social media over the years, and in this blog, JC highlights why US digital marketers cannot afford to ignore the Hispanic buyers in the US. Continue reading The Importance of the Hispanic Market to the U.S. Digital Marketer
Meet me at ConnectCon 2015 in Las Vegas, on Tuesday, October 27th, and learn how to create a social media marketing strategy for your business that actually works. Continue reading #2015ConnectCon: Create Your Own Social Media Strategy
Join us for this live panel event: Social Media: Pitfalls, Best Practices, and Taking on the “Time Sink”.
One of the most asked questions in social media is: “How can I grow my following?”
Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself.
So what about buying followers?