King Arthur Flour Company, Inc. is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.  While the company has only 300+employees, their online marketing team has been reaching, engaging and converting people via the web,  Twitter, Facebook and YouTube for over three years.

Only this summer did they start an online community where King Arthur Flour afficionados can communicate around their passion of baking and cooking. A sample posting looks like this:

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