KNOW YOUR TARGET AUDIENCE This video shows a one-year-old baby that uses an iPad, knowing how to sweep through the screens and click on apps… ….but when confronted with an old-fashioned paper magazine, the baby is frustrated that it can’t sweep the pages or press on anything.
Posts Tagged ‘Target Audience’
Social Media 101: Questions To Ask Before Getting Started With Social Media
June 21st, 2011 No CommentsAs a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.
