Tag Archives: Twitter

Social Media Update 2016 (Pew Research Center)

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016. Continue reading Social Media Update 2016 (Pew Research Center)

Do You Know How to Use #Twitter for Business?

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future.

I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

Continue reading Do You Know How to Use #Twitter for Business?

Growth Hacking for B2B Startups (Stanford Cont. Studies)

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking. Continue reading Growth Hacking for B2B Startups (Stanford Cont. Studies)

Online Course @UCSC: Fundamentals of Social Media Marketing

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course.

Online Course Dates: June 20 – August 8, 2016.

Key Course Outcomes:

  • Develop social media channels from scratch and manage them.
  • Understand how to integrate social media into an existing marketing strategy.

Continue reading Online Course @UCSC: Fundamentals of Social Media Marketing

Social Metrics & Tools: An Interview with Xavier Davis

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media.

Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

Continue reading Social Metrics & Tools: An Interview with Xavier Davis

What You Need To Know About Fake Followers

One of the most asked questions in social media is: “How can I grow my following?”

Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself.  

So what about buying followers?

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Continue reading What You Need To Know About Fake Followers

Are You a Social Media Landlord or Renter?

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Do you own social media channels?

Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

Continue reading Are You a Social Media Landlord or Renter?

Are You Employable in the Age of Digital Transformation?

Are you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off?

If your answer to any of these questions is “yes”, are you prepared? Continue reading Are You Employable in the Age of Digital Transformation?

Part 2: Global Social Media Usage – Same or Different?

How do social media styles differ by culture/nation?

This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Continue reading Part 2: Global Social Media Usage – Same or Different?

Should You Pay for Promoted Tweets, Accounts or Trends?

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers.

As somebody who used to be against promoted tweets, this article changed my point of view. Continue reading Should You Pay for Promoted Tweets, Accounts or Trends?