Social Media Marketing for B2B

Posts Tagged ‘Twitter’

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What Makes a Good Tweet?

March 7th, 2012 No Comments

Have you been wondering what makes a good Tweet?  Why do some people seem to be able to gather a solid following while others just don’t get any traction? Read this blog to get some answers from me and other social media practitioners. Of course, good content is one key ingredient, as is common sense. But, […]

How to use Pinterest (for B2B)

February 28th, 2012 3 Comments

  Did you like to scrapbook as a kid? Well, I did not, and hence it is taking me a bit of effort to understand the recent hype for this new site. More importantly, as a social media marketer, I want to know how Pinterest can help generate awareness and demand for B2B. We have […]

Follow #SMW12 or How to Embed a Twitter Stream into your Blog

February 14th, 2012 No Comments

Follow the live Twitter conversations at Social Media Week 2012 here or watch the live streaming of SAP’s Social Media Day on Feb 15th, 2012 (link will be live on the day). 

What I Learned About Social Media Marketing from an eMarketer Webinar on Mobile Marketing

October 28th, 2011 1 Comment

My recommendation: attend a webinar on a topic you are not an expert in and participate on the hashtag. It will teach you all you need to know about social media marketing on Twitter. In my case, I also learned a few good facts on Mobile Marketing that I am sharing in this blog.

Addressing the 7 Billion People Challenge

October 13th, 2011 2 Comments

October 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: http://bit.ly/innoday7bBL. To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).

Why You Need to Know about Social Search, Engagement & Geo-Targeting

September 18th, 2011 No Comments

At SAP TechEd 2011 in Las Vegas, I had the good fortune to spend some time with my fellow SAP Mentor Sina Moatamed.  It turns out that he is not only a very bright and fun person but has a much deeper knowledge of social media than most (particularly the self-declared social media “gurus”). In addition, […]

How To Build Your Brand on Social Media

September 10th, 2011 No Comments

Are you new to social media and unclear on how to set up your profile? Do you want to avoid the mistakes of people who did not get a job because of information that existed about them online? Do you want to use social media to extend your brand online but are not sure how?

If the answer to any of these questions is “yes”, read on. Having a personal brand has never been more important than in this age of information overload.

How to Manage your Time on Social Media

August 4th, 2011 8 Comments

How much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.

Do you Archive your Tweets? (Used to be free now mainly for pay)

July 14th, 2011 4 Comments

Does this scenario sound familiar to you? You participated in a Twitter discussion or event, using a hashtag. Because there was so much great content in the discussion, you planned to go back to it later to use it as a basis for your next blog. You go to search.twitter.com, put in the hashtag and the search comes up blank. If this rings true to you, here some simple steps to archive your Tweets and quickly create blogs with them.

The Five Myths of B2B Social Media Marketing

June 24th, 2011 4 Comments

Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.

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