Social Media Marketing for B2B

Posts Tagged ‘Twitter’

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Social Media 101: Questions To Ask Before Getting Started With Social Media

June 21st, 2011 No Comments

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

The “Dirty Little Secret” of Facebook (Access Control)

April 12th, 2011 17 Comments

Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different […]

Learnings from the Silicon Valley Enterprise Social Media Council Summit

March 28th, 2011 2 Comments

On March 25th, SAP hosted the first quarterly social media summit for Silicon Valley Enterprise Social Media Council group that was started in late 2010. Read this blog to find out more about the group and some key findings from the conference.

The Top Five Do’s and Don’ts for Tweeters

January 13th, 2011 5 Comments

It feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.

220-Year-Old Company King Arthur Flour Has the Recipe for Social Media Success

December 9th, 2010 2 Comments

King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.

What does “Being Present” Mean in the Age of Social Media? And the Myth of Multi-Tasking.

November 24th, 2010 8 Comments

Ironically, I recently had this discussion with a friend via Twitter while sitting at Starbucks. As I was at Starbucks and she on her friend’s couch in another city, were we both together in the present?

Social Media Highlights from the SF MarketingSherpa Summit 2010

October 18th, 2010 No Comments

Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist.  While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” […]

Social Media Marketing – Relax, Don’t Do It?

June 21st, 2010 No Comments

Personal musings and opinions on B2B social media marketing in this day and age.

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