A Boutique Social Media Marketing Consultancy

Posts Tagged ‘#UCSC’

What You Always Wanted to Know About Google – But Did Not Have the Time to Google

September 20th, 2016

If you are a social media marketer or simply trying to leverage social media for your business, Google is the most important and possibly most demanding platform to learn to use. There are simply so many options and you are able to go deep (seemingly without end).

Do You Know How to Use #Twitter for Business?

August 30th, 2016

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

How Do I Use LinkedIn to Effectively Market My Company?

August 23rd, 2016

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

Online Course @UCSC: Fundamentals of Social Media Marketing

June 1st, 2016

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course. Online Course Dates: June 20 – August 8, 2016. Key Course Outcomes: Develop social media channels from scratch and manage them. Understand how to integrate social media into an existing marketing strategy.

Take Your Marketing Career to the Next Level

February 9th, 2016

Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016

Do You Have the Social Media Skills You Need to Succeed?

April 26th, 2015

On October 16th and 23rd, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley. If you’d like to attend, please register here.

Social Media: For Inbound Marketing & Job Search

February 10th, 2014

I recently taught an advanced social media marketing class at UCSC Extension Silicon Valley. To make it more interesting, I invited two innovative pros into my classroom to talk about inbound marketing and the use of social media for job search. Here are the two decks they presented:

Pinterest – Scrap Booking for Adults?

March 20th, 2012

Yesterday, I had the great honor to be invited by Sudha Jamthe into the #partnersocial classroom at University of Santa Clara to talk about social media, jointly with Perrine Crampton. We learned about the goals of the students, saw a presentation on Walgreens & Foursquare, and spoke about our career paths.   Finally, we gave a presentation […]