“Finally, a concise, practical guide for B2B social marketing! Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]
Archive for September, 2012
Recently, a client asked me the following question: “How do we best handle questions via Twitter at our next event?” The event was a panel discussion with a large live audience. The answer depends greatly on the social media proficiency of the people up on stage and the resources you have available.