Social Media Marketing for B2B

The Essential Social Media New Year’s Check List

January 3rd, 2013 8 Comments

Happy 2013!

Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.


1. Change your passwords

Hate changing your passwords for your social media, online banking, and many more online accounts? So do I – but having someone invade your privacy, social channels, or even financials could be even more annoying and time consuming – possibly even devastating.

Change your passwords today and then about three month to lower the chance of getting hacked:

  • Don’t use the same password or similar password that you slightly modify for each account.
  • Make each password unique, with a mix of upper and lower case letters, numbers, special characters – at least 6 characters, ideally 9.
  • Don’t use any real words, your pet’s name or anything people could Google about you.

One solution to make changing passwords less of a pain is a password storage tool. My husband just got me a license for 1Password.

All I have to remember now is a single password. You can feed 1Password every time you go to a site that requires you to log in and store the details directly through the 1Password browser extension. Say you are going right now to change your Facebook password, when you are done doing that, 1Password can automatically record and encrypt the details for you. From now on, changing your password once a month is a piece of cake. And the password generator enables you to create super-secure passwords that are extra hard to crack. Of course, your one password has to be very complex.

You’ll have to invest $99.99 for a family license or $69.99 for an individual one, but I think it’s worth it as cyber security is one of the main challenges of our time.  Of course, there are other products than 1Password to do the same job.

2. Check and update your social channel settings

Facebook, LinkedIn and other social media channels periodically change their privacy options or add options without making users explicitly aware of it. For a good and safe start into 2013, visit at least your key channels – in my case Twitter, Facebook, and LinkedIn – and check your privacy and notification settings. While you are there, it might make sense to tweak your profile information, in case you can add a new accomplishment, job, or other new detail.

Things that stood out to me when I did my 2013 maintenance:

2.1 Facebook (for personal use, not business pages)

  • Under: “Who can see my stuff ?” Make sure you have “Who can see your future posts” set to “friends” (or friends minus acquaintances) instead of “public”.
  • I also have “Who sees tag suggestions when photos that look like you are uploaded?” set to “No One”. (It’s the face recognition software part that is illegal in Europe).
  • Look at all the apps you have enabled and disable any that you don’t use.  Apps on Facebook often share information not just about you but also your unsuspecting friends, e.g. the networking tool BranchOut. Also, avoid the birthday app – you don’t want your birthday available on social media anywhere; protect your identity.
  • Make sure in “Facebook Ads”, you have all sharing options set to “No One”. Or FB reserves the right to possibly share your stuff in the future.

2.2 Twitter

  • Like for Facebook, check and revoke access for apps (that have access to your Twitter account) that you are not using (under “Settings”).
  • If you haven’t added a “Header” picture under your “Profile” yet, it’s time. If you don’t have access to fancy Photoshop tools, just make sure that your “photo” displays nicely on top of the background “header” picture you choose.

2.3. LinkedIn

  • LinkedIn now lets you add links to videos, presentations and other assets to many sections in your profile. I am experimenting and added a Slideshare deck.
  • I turned off “Partner InMails” under “Account”/”Email Preferences”. And under “Advertising Preferences”, I unchecked “LinkedIn may show me ads on third-party websites”.
  • If you don’t have your Twitter account connected yet, I recommend it, as it allows you to simultaneously tweet LinkedIn status updates with one click.

3. Download your Twitter archive

Twitter writes on their blog: “Go to Settings and scroll down to the bottom to check for the option to request your Twitter archive. If you do see it, go ahead and click the button. You’ll receive an email with instructions on how to access your archive when it’s ready for you to download.

If you don’t see that option in Settings today, know that it’s on the way! We’re rolling out this feature slowly, starting today with a small percentage of users whose language is set to English. Over the coming weeks and months, we’ll make it available to all users around the world, for all the languages we offer.”

Having all your Tweets in an archive will be useful if you have to look up old Tweets or get involved into any kind of legal action (my prediction for 2013, it’s going to get uglier).


And in case you missed the news:  G+ Biz Pages can now share with all G+ users. New analytics for G+ are coming up too and Google Communities could turn out to be a serious threat to Facebook! Watch Google+/Communities as the B2B social media space in 2013!

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8 Responses

  1. Steve Rumsby says:

    Change passwords every month? I don’t think that achieves anything at all. If somebody gets your password, they’re going to make use of it straight away and you’ll notice immediately. Unless your monthly password change co-incidentally happens just after somebody grabs your password it hasn’t done anything. This used to be the advice in the past, and in some limited circumstances is still appropriate, but mostly there’s no need.

    A good analysis/explanation is here:

    Part 2, though, is *very* important and it has been a while since I’ve done that myself so thanks for the reminder!

    Oh, and Happy New Year Natascha :-)

    • Natascha says:


      thanks for taking the time to comment.
      I just discussed this with my husband who works in security at Cisco and he suggests changing it every 3 months, just in case somebody gets their hands on a backup with your password on it.
      What are your thoughts on that?

      Otherwise, thanks for enlightening me on the topic.

      Happy 2013! Always enjoy seeing you in the cybersphere,


      • Steve Rumsby says:

        Getting hold of one of Twitter’s backups? Not sure that’s very likely, and even if it happened it isn’t likely to be an old backup. Same goes for all social media, online email, etc. I would say. Regularly changing passwords achieves little or nothing

        Online banking systems may well have older backups lying around, as will corporate systems. Occasional password changes could well make sense for those, but every 3 months makes more sense than every month. 3 months is the rule we apply on our production SAP systems, for instance:-) But I’m 100% sure it reduces the security of everyone’s passwords – they just change numbers at the end. If somebody gets hold of an old password, say by shoulder surfing, it wouldn’t take much intelligence to figure out the new one once it had been changed.


    • Penelope McElveen says:

      Great advice. I was just discussing this with my husband. I wasn’t aware of the 1Password. That would definitely have to be the way I would have to go.
      Also, I too feel that social sites like facebook are more my personal information (although limited) but Twitter and Linkedin are my professional social domains.
      Good information on your website. Thanks for sharing.

  2. Paul Wcislo says:

    Natascha, changing passwords religiously is a great recommendations, which I sorely needed this year since I think my email account was hacked at least 5 times. Not being very thorough, I’m not good at it. But long ago my brother shared Roboform, which is like you 1Password, but I think i only pay $10-20/year. I also got it for my wife since I’m always performing IT duties on her system and often need to know what passwords she’s conjured over a length of time. Thank goodness Roboform prompts her to record them!

    Thanks for a very helpful New Year’s reminder since I’ll be back out there doing more social media engagement. Happy Hew Year!


    • Natascha says:


      getting hacked 5 times seems terrible!

      Thanks for sharing another password tool. I am sure there are many good ones out there.
      I now generate amazingly strong passwords myself :-). I like the auto-generation feature on 1P.

      My husband will also like that he can access my passwords for tech support, like you offer to your wife, another good feature :-).
      I have a client who is always searching for and trying to remember passwords, I will point them to Roboform as it seems so affordable.

      Warm regards,



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