Social Media Marketing for B2B

2013 Honors: Top Book Author, Top Webinar & Social Media Rockstar

January 14th, 2014 1 Comment

Here at MarketingXLerator, we are pretty darn proud of three accolades we received for the year 2013.

We got included in a list of top marketing book authors on Twitter, hosted one of the top 5 marketing webinars on BrightTalk, and were listed as one of 25 social media rock stars!

A great honor – particularly because of the great company in all categories! Congrats to all!

Here more details on each category:

I. BrightTalk – Top 5 Marketing Webinars in 2013BrightTalk Webinar: Does B2B Social Media Marketing Work?

BrightTalk writes:

“Before the year comes to an end, we’d like to announce the winners of our top 5 webinars in the marketing community based on number of viewings, positive feedback and content rating.”

The MarketingXLerator webinar that received 4th place is titled: Roundtable: Does B2B Social Media Marketing Work?


Social media is the latest hype. There is ample evidence that it works for B2C marketing but does it work for B2B? B2B sales cycles are often longer and more complex than B2C ones, and the price point is usually higher.

  • Do B2B customers care about Facebook, Twitter, blogs or branded communities?
  • Is it worth investing time, money, and people in social media marketing?

During this session, five Silicon Valley social media professionals will discuss these and other pertinent questions, sharing what has worked for them and what to avoid.

Undoubtedly, the quality of the event comes down to the top notch list of panelists, including Audrey Stevenson from SAP, Neil Blecherman from Intel, Perrine Crampton from Citrix, and Dev Crews, now Citrix.

We are proud to be put in a league with Marketo, BrightTalk and IBM!

Watch the Webinar Now.

II. Top Marketing Book Authors on Twitter


This list is compiled by Kent Huffmann, CEO at BearCom and publisher of SMM Magazine.

Kent writes: “These are the top 100 marketing book authors around the world who were active on Twitter as of December 30, 2013. Although it’s organized by number of followers, inclusion on this list is determined by a proprietary algorithm I developed while writing my latest book. You can also follow these authors using Chris Herbert’s Twitter list.”

See the full list of all authors here. And congrats to all the other authors on the list!

III. 25 Women that Rocked Social Media in 2013


Lee Odden writes: “Three years ago I read an article on ClickZ listing “social media rock stars” and while I was honored to be listed, there were very few women on it.  I published a blog post with a list of 25 women from my own network that were rocking the social web and a meme was born.

This year’s list includes a diverse group: brand marketers, consultants and PR pros. Plus others that are doing work where social media plays a significant factor (like fundraising for good causes).”

Thanks to Sudha Jamthe for the kind nomination and congrats to all the other female rock stars: their accomplishments are intimidating, especially @LizbBullock, @BeckyBrown and @MiaD.

Of course, I could add a long list of other fabulous social media women; let me at least mention my guru Petra Neiger, who currently rocks social at Siemens Health.

Well, all these accolades provide a lot of motivation! THANKS! We hope to do even better in 2014, here at MarketingXLerator.

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One Response

  1. JC Giraldo says:


    I can only say:

    I remember when we “found” in Social Media Today about an article he wrote (and after Twitter :) and started to follow and learn from you.

    Something I always remember when you wrote in a comment on your blog, and said : “Thanks for your comments, I feel that all this effort worth it”

    Now my friend You see the results,well deserved .


    Juan Carlos

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