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A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

Hubspot Inbound Certified Natascha Thomson
Introducing the Professional Award in Social Media Marketing
Tweets by @nathomson
© 2017 Marketing XLerator

On October 16th and 23rd, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley.

If you’d like to attend, please register here.

Course Description

The course will provide a pragmatic approach to achieving measurable marketing goal, updating traditional marketing strategies and techniques using modern social media marketing methods, tools, and platforms.

You will learn how to use social networks such as LinkedIn, Twitter and Facebook (on a business level) in combination with listening, automation and analytics tools, to impact the digital buyer cycle, accelerate the sales cycle and nurture leads.

The course will provide:

• A review of established and new tools, technologies and trends

• Creating measurable ROI with SMART goals and metrics

• Choosing the right platform for your target audience

• Increasing audience awareness, customer engagement and conversion rates

• Leveraging communities for product ideation and improvement

• Creating a winning social media marketing strategy and executable plan

Suggested Pre-Reading:

42 Rules for B2B Social Media Marketing – get a 25% discount with promo code ADD12. (Available also on Amazon but without discount).

I am most excited about my amazing guest speakers. Frankly, I have to pinch myself once in a while to believe they have agreed to do this. These experts are at the top of their fields, engaging and in high demand.

Mario Herger 

CEO, Enterprise Gamification Consultancy LLC, Author of multiple Gamification Books. @MHerger

Topic: “Using gamification to create leads in sales and marketing.”


Rodrigo Espinosa 

Founder, Huddle Agency, Adjunct Instructor UC Berkeley & Presidio Graduate School. @RodFE

Topic: “How Social Media has Turned Marketing Upside Down.”


Paul Cowie


Partner, Sheppard Mullin Richter & Hampton LLP. @PaulSCowie

Topic: “Not So Fast! – Employment, Ownership & Privacy Concerns When Using Social Media For Business.”


Jason Rose

SVP Marketing, DataSift. @RoseJason

Topic: “Using Analytics, Automation & Insights to Create Real ROI with Social Media.”



Xavier Davis

Social Media Superhero. @eClincher

Topic: “Hands On Lab: Manage, Organize & Analyse your Social Media Presence.”


Register here to reserve your seat.

For questions,  feel free to contact me at @NaThomson or leave a comment.


Join the Meetup Group to receive notifications and participate in discussions.

What social media topics would you like to learn about most?

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