A Boutique Social Media Marketing Consultancy

Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

The class taught by Gauthier Vasseur, VP Marketing at Trufa, is titled Startup Marketing: From Quick Start to Sustainable Results. I got to sit in for half an hour and learned a lot myself.

According to Wikipedia, “Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.”

The term usually also implies a heavy use of metrics and tracking, something that I like to think most marketers are already doing :-).

My presentation gives a brief overview of why you should only ignore social media at your own risk, how to build your brand and a marketing strategy online, and last but not least, provides statistics and tips and tricks for Facebook, Twitter, LinkedIn and Google+.

For more social media marketing insights, visit my Slideshare account, read my blog at MarketingXLerator.com or follow me on Twitter @NaThomson.

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