A Boutique Social Media Marketing Consultancy

Posts Tagged ‘B2B Social Media Marketing’

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Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

Without Infrastructure, You Can’t Be Social (Sprinklr eBook)

May 12th, 2014

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social. It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

8/12/13 #SVForum Panel: Does B2B Social Media Marketing work?

July 22nd, 2013

The SVForum Marketing and Social Media SIG presents experts from SAP, eBay, Hitachi Data Systems and Luminesa to share and discuss with you if B2B Social Media Marketing works or is just a hot trend that will pass. Join us on August 12th, 2013 at the Citrix Startup Accelerator in Santa Clara. Register here!

How to use Social Media for #Recruiting

March 26th, 2013

Does Social Media Recruiting Work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.

Slides & Recording: 42 Rules for B2B Social Media Marketing Overview

January 7th, 2013

3o Minute Webinar: Social media has changed the game for marketing professionals. Have you changed yours?

Is B2B Social Media Marketing Behind B2C?

December 17th, 2012

The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing.  This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences.  But it is a misconception.

Google+ Communities: The Last Nail in Facebook’s Coffin? (by J.C. Kendall)

December 10th, 2012

This blog was authored by and is shared with the explicit approval of J.C. Kendall:

Social Media Has Changed the Marketing Game. Have You Changed Yours?

December 5th, 2012

Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.

Social Media Innovations: Part 2 – Amazon Pages

November 26th, 2012

You know that social media is going mainstream when a company like Amazon enters the playing field, offering free tools. Amazon Pages and Amazon Posts are two new related offerings by Amazon in this space. This blog describes “Pages” while “Posts” is covered in Part 3. 1. Amazon Pages Amazon is offering companies pages with […]

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