Experts share how they use data-driven marketing strategies and tactics. Today, data plays a more crucial role in business than ever before. Data-driven marketing is not just a buzz term, it’s a real business need for those who want to stay competitive.
Does social media make sense for financial services? Especially, when it comes to B2B vs. B2C? In the following, I’ve collected some research on the impact of social media on financial services from the perspective of a CEO. It includes information on the best use of social media for CEOs to impact company results.
University of Santa Cruz Silicon Vally Extension is introducing a Professional Award in Social Media Marketing. I have the pleasure to be the instructor of the three social media courses that earn students the award: Fundamentals, Advanced and Capstone.
“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett
If you are a social media marketer or simply trying to leverage social media for your business, Google is the most important and possibly most demanding platform to learn to use. There are simply so many options and you are able to go deep (seemingly without end).
There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.
MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?
In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.