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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

Get the Professional Award in Social Media Marketing

University of Santa Cruz Silicon Vally Extension is introducing a Professional Award in Social Media Marketing. I have the pleasure to be the instructor of the three social media courses that earn students the award: Fundamentals, Advanced and Capstone.

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Digital in 2017 Global Overview

Stats Digital Marketers Can’t Live Without

Do you work in social media and always look for good reports to guide your strategy? We Are Social has once again created a digital yearbook that provides key digital statistics for countries around the world.

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OnDemand: How To Successfully Market on LinkedIn

Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it? You have a profile and company page, but for some reason you see no results. Why? This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products and how to use them.

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Social Media Update 2016 (Pew Research Center)

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.

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How to Authentically Engage on Social Media

“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett

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What You Always Wanted to Know About Google – But Did Not Have the Time to Google

If you are a social media marketer or simply trying to leverage social media for your business, Google is the most important and possibly most demanding platform to learn to use. There are simply so many options and you are able to go deep (seemingly without end).

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Do You Know How to Use #Twitter for Business?

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

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How Do I Use LinkedIn to Effectively Market My Company?

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

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Thoughts From The Shower

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

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Should You Be Marketing on Pinterest or Instagram?

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

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Facebook for Business Tips for Beginners

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

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Growth Hacking for B2B Startups (Stanford Cont. Studies)

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

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