Why Social Media Is No Longer Social – And Why Nobody Seems to Care
July 28th, 2017As somebody who’s been around since the early days of social media marketing, I am ready to say “goodbye” to organic social media (for B2B and B2C marketing). I’ve built my consulting practice around social media marketing, so how can I say this?
Experts Share How Their Marketing is Data-Driven
April 7th, 2017Experts share how they use data-driven marketing strategies and tactics. Today, data plays a more crucial role in business than ever before. Data-driven marketing is not just a buzz term, it’s a real business need for those who want to stay competitive.
The Impact of Social Media on Fin Services
March 27th, 2017Does social media make sense for financial services? Especially, when it comes to B2B vs. B2C? In the following, I’ve collected some research on the impact of social media on financial services from the perspective of a CEO. It includes information on the best use of social media for CEOs to impact company results.
Get the Professional Award in Social Media Marketing
March 23rd, 2017University of Santa Cruz Silicon Vally Extension is introducing a Professional Award in Social Media Marketing. I have the pleasure to be the instructor of the three social media courses that earn students the award: Fundamentals, Advanced and Capstone.
Stats Digital Marketers Can’t Live Without
March 10th, 2017Do you work in social media and always look for good reports to guide your strategy? We Are Social has once again created a digital yearbook that provides key digital statistics for countries around the world.
OnDemand: How To Successfully Market on LinkedIn
January 5th, 2017Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it? You have a profile and company page, but for some reason you see no results. Why? This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products and how to use them.
Social Media Update 2016 (Pew Research Center)
November 15th, 2016A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.
How to Authentically Engage on Social Media
October 14th, 2016“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett
What You Always Wanted to Know About Google – But Did Not Have the Time to Google
September 20th, 2016If you are a social media marketer or simply trying to leverage social media for your business, Google is the most important and possibly most demanding platform to learn to use. There are simply so many options and you are able to go deep (seemingly without end).
Do You Know How to Use #Twitter for Business?
August 30th, 2016There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.
How Do I Use LinkedIn to Effectively Market My Company?
August 23rd, 2016LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!
Thoughts From The Shower
August 8th, 2016MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?